TERMS AND CONDITIONS:

 

We collect both Personal Information and non-personally identifiable information through the Site in order to help us to learn more about how our visitors use the Site, to measure areas of interest, and to provide our users with important information on our website. Collection of information allows us to build features and functionality that will enhance your experience.

For services provided on or in connection with our Site, we may ask you to provide personal information such as name, email address, phone number and zip code, and personally identifiable information, and may or may not include any other information provided by or for you, and/or provided by any other person for whom you may be seeking senior housing and/or care services ("Personal Information"). We may collect and store any Personal Information.

In addition, we may use Web site analytics tools, or other technologies, like cookies and Web beacons, to collect information about your visit to the Sites, including the pages you view, the links you click and other actions taken in connection with the Sites and our services. We also may collect certain standard information that your browser sends to every Web site you visit, such as your IP address, browser type and language, access times and referring Web site addresses. 

 

General Tracking Information

We keep track of the pages visited by each user. Our web server automatically collects some information about you when you request pages from our server, including your IP address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. We aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns. We use this information to improve our Site by making it more responsive to the needs and preferences of our users. This information does not identify you personally.

 

Click Path Tracking

Technologies such as cookies, beacons, tags and scripts are used Instead and our affiliates, our marketing, testing and quality assurance partners, and/or our analytics, information technology and web monitoring service providers. These technologies are used in analyzing trends, administering the Site, tracking users' movements around the Site and to gather demographic information about our user base. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. Mobile applications may also use cookies. We may combine this automatically collected log information with other information we collect about you. We do this to help improve the services we and/or our Network offer you and to help improve marketing, analytics, or Site functionality.

Like many Web Sites, we use "cookies", which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences. We use cookies to track use of our Sites and online services. We also may use cookies to monitor traffic, improve the Sites and make the Sites easier and/or relevant for your use. You can accept or decline cookies. Most Web browsers automatically accept cookies, but you usually can modify your browser setting to decline cookies if you prefer. If you choose to accept cookies, you also can later delete cookies that you have accepted. In Internet Explorer 8, you can delete cookies by selecting "Tools", "Delete browsing history". Then select the control box "Cookies" and click the "Delete" button. If you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated. We do this to help improve the services we and/or our Network offer you and to help improve marketing, analytics, or Site functionality.

 

We use Personal Information to provide you with the services you have requested from us and to provide services to the senior housing and care providers who have contracted with us ("Participating Communities") to be part of our referral information service program in relation to the services that we provide you. In addition, we use Personal Information to send you periodic email and newsletter communications about products and services offered by us or third parties, to operate and improve our Sites and services, to respond to customer inquiries, and to send you survey or other communications.


We use Personal Information also for our own internal business purposes including statistical, design or operational purposes, such as to estimate our audience size, measure aggregate traffic patterns and understand demographic trends among our users.

 

Non-personal information collected at the Sites may be used and disclosed to improve the performance, functionality and content of the Sites. For example, we may collect and analyze collected aggregate information to determine how many visitors arrived at certain pages of the Sites, how long they stayed on those pages, and where they went afterwards. This information allows us to determine which pages might be the most interesting to our users and enables us to provide you with a richer experience on the Sites. Additionally, we may use non-personal information to improve the performance of the Sites and to customize the content, features and layout of the Sites pages for you.

Occasionally we share aggregate information with third parties, such as our advertisers and business partners, for marketing and promotional purposes. We may supplement aggregate information collected from the Sites with similar information obtained from companies with whom we have marketing or other business relationships and other third party sources. If aggregate information is ever linked with your Personal Information, such information will be treated as Personal Information for the purposes of this Privacy Policy if it is linked.

 

Aggregated Information:

We may share aggregated, anonymous information that includes or is based on information about you with third parties. This is information that is combined with the information of other users and does not directly identify you. Depending on the circumstances, we may or may not charge third parties for this aggregated information. We also may not limit the third parties use of the aggregated information.

To reduce the possibility of unauthorized access or disclosure, we have put in place many physical, electronic and managerial procedures to help protect the information we collect online. In addition, we use standard Secure Sockets Layer (SSL) certificates to secure all pages used for inputting users Personal Information. However, due to the open communication nature of the Internet, no system can be completely secure and we cannot guarantee the security of your Personal Information.

Please note that while we will make reasonable efforts to protect Personal Information, no transmission of data over the Internet is 100% secure. All Internet users should take care with how they handle and disclose their personal information. Please refer to the Federal Trade Commission's website at http://www.ftc.gov/bcp/menus/consumer/data.shtmfor information about how to help protect yourself against identity theft.

You agree that we may, in our sole discretion, terminate or suspend your access to all or any part of the Site with or without notice and for any reason. Any suspected fraudulent, abusive or illegal activity may be grounds for terminating our relationship, and if we believe that you have committed such acts, we may report you to appropriate law enforcement authorities.

You may choose to have your name taken off our registration list, cease receiving correspondence or newsletters from us, limit our sharing of Personal Information with third parties who may offer services to you, or update or delete the Personal Information that you have provided to us via phone by calling (480) 246-3570.

As our Sites continue to develop, we may add new services and features to our Sites. If these additions affect our Privacy Policy, this Privacy Policy will be updated appropriately. We will post those changes prominently so that you will know what Personal Information we gather, how we might use that Personal Information, and whether we will disclose it to anyone. We, however, recommend that you read this Privacy Policy each time you use our Sites in case you missed our notice of changes to the Privacy Policy. We will not materially change our policies and practices to make them less protective of Personal Information we have previously collected without your express consent.